Top design trends to know about

Design reflects the world around us. Visual trends are almost always linked to the economic and political changes taking place all around the globe. It affects more areas than we can imagine, from fashion to pop culture, music, graphic design, product design and so on.

We’ve rounded up highlights from design authorities like Shutterstock or Pantone to give you a summary. Also, let’s see how brands and designers are already embracing these design trends in their communication strategies for 2019.

 

1 90s Nostalgia
Everything that’s old is new again? Can we start talking about nostalgic marketing? It seems like lately, we’ve all been nostalgic for the 90s decade, “the good old days.”

And even Google knows we’re nostalgic about this decade. Why do I say that? Because in their 2018 Christmas campaign for Google Assistant, we see Macaulay Culkin being “home alone” again.

Also, have you seen any FRIENDS t-shirts lately? Ugly big sneakers? It seems like it all started with the Pokemon Go hysteria. You can easily print your own nostalgic t-shirts with a company like Designhill.

Zine Culture
You may not necessarily know what a zine is, but that’s okay because zines are in no way mainstream.

An interesting fact is that zines have been around since the 70s and 80s when they were used to promote punk music in a time when this genre received little to no interest. It’s a type of publication that can give anyone a space to express themselves. Zines are mainly associated with protests, movements and minority voices. Social movements like Black Lives Matter Portland launched a zine to express their work and beliefs.

But as of recently, zines are making a modern-day comeback, mainly due to Millennials who are looking for new ways of expressing themselves.

While zines clearly show that print is not dead, many modern-day zinesters are looking for ways to create and spread zines online. For example, people now share zines through Instagram accounts.

Environmental Responsibility
Do you remember the famous photo of the tiny seahorse cradling a pink cotton bud in murky water? That was a major turning point that made an entire world realize the dangers of plastic waste. But it got even more serious when two Superbowl ads from 2017 were not about beer but about water.

The desire to connect with nature and be more responsible is directly connected with consumer behavior.

In 2019, more and more countries and brands are taking a public stand to be as eco-friendly as possible, so it makes total sense to include conscious consumerism as one of the top 10 design trends of 2019.

Pantone Coral
Directly linked with environmental responsibility, Pantone chose coral pink as 2019’s Color of the Year. It’s the color of underwater reefs; a color that embodies a yearning to reconnect with nature.

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Are brands willing to let go of the Millennial pink that was seen everywhere these past few years? We might say that! Coral orange is being used in all kinds of products, from cosmetic packaging to smartphones, headphones and sneakers.

Neon Typography
Designers are not letting go of the 80s or 90s influence in their work. And who doesn’t love a good neon sign to communicate a bold message?

No wonder this trend is on the rise in 2019. In an over-saturated environment, the battle for attention is getting more and more fierce, so designers and artists have to find new ways to get noticed.

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Image Source

This design trend is all about creating a glowing, futuristic light where you wouldn’t expect it to be. Of course, we’ve already seen this in home design, but in 2019, neon typography is also being used on more traditional canvases such as book covers.

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